FORD CANADA SALES UP 24% DRIVEN BY STRONG CAR PERFORMANCE

Third-quarter results mark a 26% increase in sales: best quarterly sales increase since 2003
September Highlights:
• Overall vehicle sales up 24% compared to last September
• Car sales increased 33% compared to same period last year
• Ford Focus increased sales by 17%
• Ford Fusion sales rose 77%
• Ford Taurus sales were up 201%
• Ford Mustang sales increased 42%
• Ford Escape sales rose 7%, marks the best September on record
• Ford Edge sales up 34%, marks the best September on record
• Ford Flex sales were up 10%, marks the best September on record
• Ford Explorer sales rose 90%
• Ford F-150 sales saw an increase of 56%
• Lincoln MKS sales increased 60%, marks the best September on record
• Lincoln MKX sales rose 26%, marks the best September on record

Ford Park Assist New Technology

The all New Lincoln MKS now Parks itself. This new Technology available on Lincoln MKS, MKT, and Ford Escape and on other models soon allows the vehicle to do a Perfect Parallel Park. The Driver controls the Brakes and the Throttle and the vehicle does the rest.

Hot Topic: Aggressive Deceleration Fuel Shut-off

Ford plans to lead the industry in sustainability and fuel efficiency will play a central role. This Hot Topics looks at AD Fuel Shut-off and how it will contribute to reduced consumption.
What Is It?

Aggressive Deceleration Fuel Shut-off is a powertrain control module (PCM) function that helps improve vehicle fuel economy by deactivating the fuel injectors when the vehicle is decelerating or coasting and then automatically restarting when needed for acceleration or when the vehicle's speed approaches zero.

How AD Fuel Shut-off Works...
Let’s compare two similar vehicles traveling at freeway speeds and slowing for a red light or exiting the freeway. One vehicle has a traditional drivetrain, and the other with an AD Fuel Shut-off equipped drivetrain. With AD Fuel Shut-off Fuel delivery stops when the driver takes his/her foot completely off the accelerator pedal of an AD Fuel Shut-off -equipped vehicle at freeway speeds.

 The PCM completely turns off the fuel injectors. The engine continues to rotate using the transmission energy, instead of fuel, to maintain the momentum. All systems are normal while the vehicle is "coasting."
 All other powertrain, braking and electrical systems continue to function normally while the fuel delivery is stopped Fuel delivery is restored when the vehicle slows to a predefined speed or if the driver depresses the accelerator pedal.
 The PCM seamlessly turns the fuel injectors back on
Without AD Fuel Shut-off
Fuel delivery NEVER stops in a vehicle without AD Fuel Shut-off – even when the driver takes his/her foot completely off the accelerator pedal. The engine is always running even when the vehicle is coasting – which requires fuel.
Mechanical resistance from the transmission and the tires will eventually slow the vehicle if there is no braking
What it means to consumers
AD Fuel Shut-off is all about efficiency. In fact, it is estimated that it can improve fuel efficiency by 1%. Drivers may notice an AD Fuel Shut-off equipped vehicle seems to slow more quickly than a vehicle without the system. This is similar to the "engine braking effect" in a vehicle with a manual transmission.
This is completely normal and indicates AD Fuel Shut-off is maximizing fuel efficiency.

Fast Facts
AD Fuel Shut-off is a Ford technology designed to maximize fuel economy for automatic transmission-equipped drivetrains.

While AD Fuel Shut-off automatically engages, certain drivetrain conditions must first be met:
Engine and transmission must be at normal operating temperatures
Vehicle speed must exceed a specified threshold, which varies by vehicle
Transmission must be in 5th or 6th gear

2010 Ford & Lincoln Vehicles with AD Fuel Shut-off
Fusion (1)
Taurus
Escape
Edge
Flex
F-150
E-Series Van
MKS
MKT
Navigator

(1) AD Fuel Shut-off not available on Fusion Sport

Ford tops in quality survey

Bryce G. Hoffman / The Detroit News
Ford Motor Co.'s newest automobiles had fewer problems than any other manufacturer -- including Toyota Motor Corp. -- according to a new survey of initial quality, details of which were obtained by The Detroit News.

It was the first time ever that the Dearborn automaker beat its arch-rival in the survey, which was conducted for Ford by the RDA Group of Bloomfield Hills. The study also put Ford in a dead heat with Toyota in customer satisfaction. "We've been tied with Toyota before, but it sure feels better to be on the top!" wrote Bennie Fowler, Ford's global head of quality, in a memo to employees Friday, a copy of which was obtained by The News. "We can all be pleased with the progress we have made in quality, even as we face external and internal challenges in a tumultuous climate. Our progress has come as the result of our union partnerships in the U.S., Canada and Mexico, along with the work of dedicated teams in manufacturing, product development, purchasing, marketing, sales, service, legal, IT and others who follow disciplined, standardized processes."

RDA's research is used by a number of automakers, both foreign and domestic, and has historically tracked closely with other independent research by firms such as J.D. Power and Associates. Its second quarter study showed new Ford, Mercury and Lincoln cars and trucks had 1,185 issues per 1,000 vehicles. Toyota had 1,215 problems, while Honda Motor Co. had 1,291.

Both Toyota and Ford had an 80 percent positive customer satisfaction rating, Fowler said.

The results come a year after he vowed publicly to seize Toyota's crown as the quality leader among fullline manufacturers in the United States. But Ford has found that its quality gains have still not convinced all consumers that its products are on par with those from its Japanese competitors.

Fowler said more work is needed, particularly on the luxury brand, which faces even tougher competition.

"There is more work to be done," he said." We want nothing less than to be the highest-quality automotive manufacturer year over year!"

Find this article at:
http://www.detnews.com/article/20090721/AUTO01/907210377/Ford-tops-in-quality-survey

Ford's New 'Active Park Assist' Makes Parallel Parking a Breeze for Lincoln MKT and MKS Owners

FAQ on MTO Weights and Licensing

What you don’t know about the “Highway Traffic Act” and the MTO will cost you.
There are some Facts you must know when operating a Commercial Vehicle in Ontario.

CVOR (Commercial Vehicle Operating Registration)
Any Corporation, Company or Person operating a vehicle with a registered Gross Vehicle Weight over 4,500 kg (10,000 lbs) or any Bus with 10 or more passengers must have a CVOR. The registration of a CVOR is free. (www.mto.gov.on.ca)

G License
G License allows you to drive a vehicle with a GVW or GCW of up to 11,000 kg (24,250 lbs)
GVW Gross vehicle weight (the weight of the Vehicle and its contents)
GCW Gross Combined weight (the weight of the Vehicle and it’s contents plus the weight of the Trailer and it’s contents.) The Trailer and its contents can weigh no more than 4,600 kg (10,141 lbs.)

D License
D license allows the Driver to operate any Truck or Trailer with a GVW or GCW over 11,000 kilograms (24,250 lbs) provided the Trailer and its contents are under 4,600 kilograms (10,141 lbs)

Z Endorsement
Is required to operate any vehicle with an Air Braking System regardless of any other Criteria.

A License
“A” License is required to operate a vehicle pulling a Trailer and contents greater than 4,600 kg (10,141 lbs). Provided it does not exceed the weight restriction of the Manufacturer or the Length and Width restrictions of the MTO.

Weigh Scales
All Commercial Vehicles regardless of size are required to stop at Weigh Scales when the Amber Lights are flashing. This includes Pick Up Trucks. The MTO is mainly concerned with Heavy Trucks and Trailers however Light Duty Trucks may also be pulled over.

Vehicles with Plows
Roof Clearance Lights and Rear Marker Lights must be on every Vehicle that is over 81” Wide.
(This would pertain to Dual Rear Wheel Vehicles and most Plow Trucks)

Ford FAQ on Pre Paid Maintenance

A prepaid maintenance plan is a great way to keep your vehicle in top running condition at all times and will save you money along the way! The list of benefits in choosing a Ford plan to protect your road-going investment is substantial.

The Ford FMPP is the only prepaid maintenance plan that provides all the following features:
Fully backed by the Ford Motor Company of Canada Limited
Replacement of these eight critical wear items, if required, due to failure caused by normal wear: brake pads and linings, brake rotors, clutch disc, engine belts and hoses, shock absorbers, spark plugs, light bulbs(excluding headlamps) and wiper blades
Honoured at over 4500 Ford, Lincoln and Mercury dealerships across Canada and the United States
Provides a predictable expense schedule and price protection against maintenance cost increases down the road
Helps you manage your records through an electronic maintenance record that tracks service visits and payments
A zero deductible
Support from certified Ford technicians who know your vehicle inside and out
Protection of your New Vehicle Limited Warranty by helping to ensure your vehicle is properly maintained and can enhance your vehicle's residual value at the same time.


The Ford FMPP offers plans that cover all scheduled maintenance service recommended in the vehicle’s Customer Information Customer Information Guide (formerly the Owner Information Guide)for the time/distance selected.


The plan is available for a normal maintenance schedule (every 6 months/10,000 kilometres) or a Special Operating Conditions schedule (every 3 months/5,000 kilometres). For peace of mind and a great method of planning your scheduled maintenance expenses, the Ford FMPP is the way to go.


Ford Maintenance Protection PlanCovers the scheduled maintenance service recommended in the vehicle's Customer Information Guide (formerly the Owners Information Guide) for the time/distance selected.


Your Driving habits will determine the optimum maintenance interval for your vehicle. Please follow these guidelines:Follow a 6 months/10,000 kilometres maintenance interval if none of these conditions apply:
you tow a trailer or use a camper or car-top carrier
most trips include prolonged idling (such as frequent driving in stop and go traffic)
carrying heavy loads
the vehicle is used for delivery service, police, or other commercial application
you operate in dusy conditions such as unpaved or dusty roads
you operate off-roadFollow a 3 months/5,000 km maintenance interval if any of the above conditions apply.

Download brochure:
New Vehicles Ford Maintenance Protection Plan consumer brochure (front)
New Vehicles Ford Maintenance Protection Plan consumer brochure (back)

Ford FAQ on Roadside Assistance

You can count on Ford Quality now and down the road. That's because every new Ford of Canada car and light truck includes the assurance of an emergency no-cost Roadside Assistance Program during the 3-year/60,000 km (48 month/80,000 km for Lincoln cars) new vehicle "Basic" warranty period. -->
Help is just a toll-free phone call away - 24 hours a day anywhere in Canada or the continental United States - should you ever need trip planning, towing assistance, fuel delivery, tire change, a jump-start, emergency travel reimbursement or even help when you're locked out of your vehicle.

COVERED SERVICES

Road Service (labour performed at disablement site).
Service Calls (delivery of up to 10 litres of fuel or battery boost).
Towing of your disabled vehicle to the nearest Ford dealership, or your selling dealer if within 25 kms of the nearest Ford dealership (one tow per disablement).


EMERGENCY LOCK-OUT SERVICE
When your ignition key is lost, broken or accidentally locked inside your vehicle, call the Ford Roadside Assistance Club and service will be dispatched. If circumstances require you to use an independent lock-out service, we will reimburse you up to $75 (see Claims Procedure page for details).

EMERGENCY TRAVEL EXPENSE REIMBURSEMENT
Should your vehicle become disabled due to collision or mechanical breakdown while you are more than 160 km from your residence address, we will reimburse you up to $500 (in total), for the following reasonable emergency expenses, (when not covered by insurance):
Covered Expenses:
Local lodging and meals.
Vehicle rentals from bona fide car rental agencies (excludes gas expense).
Commercial transportation to your destination, and return trip after repairs are completed. Coverage period is the lesser of: date of vehicle disablement up to three (3) days in total, or the time at which your vehicle is repaired.


ELIGIBILITY

Ford of Canada's Roadside Assistance Club covers all Ford and Mercury cars and light trucks. Service will be provided to the driver of the registered Ford or Mercury vehicle.Roadside assistance benefits are transferable to subsequent owners of your vehicle, at no cost, within the initial coverage period. Roadside assistance initial coverage is transferred when the vehicle ownership is transferred.ROADSIDE ASSISTANCE CARDYour Ford Roadside Assistance Club cards are valuable. Ensure you print your name and Vehicle Identification Number (VIN) on the front of your cards when you take delivery of your vehicle. The 17 digit VIN is stamped on the front of the driver's side dash. We recommend you keep a card with you at all times.

COVERAGE

This program is separate from the New Vehicle Limited Warranty, but the initial coverage is concurrent with the 36 month/60,000 kilometre "Basic Coverage".Initial coverage expires after 36 months or 60,000 kilometres, whichever occurs first, from the original vehicle delivery date or date of first use.All coverage is limited to vehicles using publicly maintained roads (excludes off-road use, logging roads, etc.) and adjacent sites, and any other locations, which in the discretion of the service provider constitutes a publicly travelled thoroughfare.This initial coverage is a complimentary service. Ford of Canada may cancel your initial coverage at any time by written notice. There is no refund available to you in the event of cancellation.

EXTENDED ROADSIDE ASSISTANCE CLUB BENEFITS
Ford Of Canada's Roadside Assistance Club coverage is also available beyond the initial coverage. For a low yearly fee of $49.95 you can continue to enjoy this important benefit to ensure your safety, pleasure and convenience during the operation of your Ford or Mercury car or light truck.
For immediate registration or for further information please contact 1 877 294-CLUB (1 877 294-2582).
Ford of Canada Roadside Assistance ClubP.O. Box 190Richmond Hill, OntarioL4B 4R5
NOTE: The Extended Ford Roadside Assistance Club Program covers up to two usages per year. Vehicles towed to a Ford Dealership are not subject to usage limitations.

ITEMS EXCLUDED FROM COVERAGE
Parts, tire repairs, rental of towing equipment, storage fees, or any labour performed at a garage or service station. Any form of impound towing by other than a licensed service station or garage. Parts involved in lock-out service. Assistance from private citizens. The Ford Roadside Assistance Club coverage is not a warranty, but a service provided to you by Ford to minimize any unforeseen vehicle operation inconvenience. All service operators providing service are independent contractors and are not employees of Ford. Therefore, the Ford Roadside Assistance Club does not assume any liability for any loss or damage to your vehicle or your personal property resulting from the rendering of such service. Any loss or damage is the sole responsibility of the servicing facility and should be reported to the proprietor of the facility and your own insurance company within 24 hours and prior to any repairs being carried out.

2011 Ford Explorer

Future cars: 2010 and beyond.
BY TONY QUIROGA, ILLUSTRATION BY TOM COSGROVE May 2009

What it is: A huge favorite in the 1990s, Explorer sales have, uh, cooled over the past few years. This latest Explorer ditches the body-on-frame platform and the V-8 for a V-6 and a lighter unibody structure based on the Ford Flex.
Why it’s important: Buyers have been shying away from body-on-frame SUVs for years. Ford’s only hope of growing Explorer sales is to change to a unibody platform.
Powertrain: Basic versions will get a 262-hp, 3.5-liter V-6. For those seeking more firepower, a twin-turbo version will be available with 355 horses.
Competition: Honda Pilot, Toyota Highlander, Chevrolet Traverse, Mazda CX-7/CX-9, Dodge Durango.
Estimated arrival: Look for it in blue-oval shops at the end of 2010.

Ford Canada sees return to sales growth

By John McCrank
TORONTO (Reuters) - The head of Ford Motor Co of Canada (F.N) said on Thursday he anticipates May will be the first month of 2009 when the company will sees year-over-year growth in Canadian retail sales.
President David Mondragon told Reuters that Ford's Canadian market share has risen for six consecutive months and the company outsold Toyota Canada (7203.T) for five of those months.
Part of the reason the Ford brand has been strengthening has been its strong financial position, said Mondragon.
The company's Detroit-based peers, General Motors Corp (GM.N) and Chrysler, have had to rely on government financing to stay afloat during the brutal downturn in the auto industry. Even with government aid, Chrysler recently filed for bankruptcy protection in the United States, while many analysts expect GM to soon follow suit.
"We are confident we can finance our way through these difficult times." Mondragon said. "We have no intention today of asking for government assistance."
Ford's financial position has allowed it launch a flurry of new products, with seven coming over the next six months, more than any other manufacturer in Canada.
So far in 2009, the company is the No. 2 autoseller in Canada, compared with its No. 4 position last year.
Ford's retail share is up 1.2 percentage points year over year, and its total share is ahead 1.1 percentage points.
A one-point share in Canada is worth about 15,000 units.
Despite the company's growing market share, there will still be pain in 2009, with Canadian auto sales set for further big declines, said Mondragon.
"We initially started the year thinking the industry would run down 7 percent," he said. "We have reassessed the industry, and we now see it down between 13 and 15 percent in the calendar year."
He said one thing that could force Ford Canada to change its forecast again, would be if the Canadian government were to introduce a "cash for clunkers" program like ones instituted in Europe and the one the United States is looking to implement.
"We're hoping a scrappage program could bring about 100,000 incremental sales in Canada and claw back really half of the decline on a year-over-year basis."
The U.S. plan would give consumers up to $4,500 for vehicles aged eight years or older, to put toward a new, more fuel efficient vehicle. Similar plans have spurred auto sales in Europe.
To cope with the dearth of sales in the current environment, GM recently announced it would cut over 300 of its dealerships to adjust for the lower demand, but Mondragon said Ford has already done its cutting. "Since 1999, we've downsized our dealers by 23 percent, so we've already made those hard decisions," he said.
Worldwide, the company has closed 17 plants and laid off over 60,000 employees over the past decade.

Led by Fusion Sales Ford Outsells Toyota in April

Though it means less in today's market than it did a year ago, Ford moved more vehicles in the month of April than Japanese juggernaut Toyota for the first time in over a year. Looking at the numbers, all this means is that Ford managed keep its sales from dropping lower than Toyota's for the month. The real test will be to see if Ford can make this feat a trend.


Ford sold 129, 898 units last month, including the Ford, Lincoln and Mercury divisions, but excluding Volvo. Compared with last year, that's a sales drop of 31 percent. The drop can be attributed to any Ford truck or SUV of your choosing, but the most likely culprits are the Ford Expedition (down 72 percent for the month, 70 percent year-to-date), the Ford Explorer (down 49 percent for the month and 60 percent year-to-date) and the F-series (down 35.8 percent for April and 42 percent year-to-date).

Cue the refreshed 2010 Ford Fusion. The midsized sedan saw sales rise 21.7 percent compared with April 2008, to 18,321 units. We'll have to wait a few months to see if this sales bump is long-lasting, or just the normal sales bump that follows most car redesigns.

Meanwhile, Toyota sold 126,540 cars under its Toyota, Lexus and Scion divisions in April, a drop of 41.9 percent compared with last year. The industry average decline was 37.4 percent. The Avalon, Prius, 4Runner, FJ Cruiser, Land Cruiser, Sequoia and Tundra all had declines of more than 50 percent compared to April 2008. Though Camry sales were down 36.7 percent last month, Toyota sold 7003 more units of its midsized sedan than Ford sold of the Fusion, emphasizing just how far Ford still has to go in that segment.

We'll have to wait until the beginning of next month to see if this is just a temporary shakeup, or if Ford will emerge as true competition for the world's largest automaker.

Source: Automotive News

Ford claims 81.5 mpg in Fusion hybrid

Bryce G. Hoffman / The Detroit News
Ford Motor Co. claims it has set a new world record for fuel economy in a gasoline-powered midsized sedan, driving an unmodified production Ford Fusion hybrid just over 1,445 miles on a single tank of gasoline.

That translated into a whopping 81.5 mile-per-gallon average, nearly double the certified mileage of the new sedan. The Ford team, which included NASCAR driver Carl Edwards, accomplished the feat by practicing fuel-saving driving techniques, such as coasting to red lights and accelerating smoothly on greens.

"Not only does this demonstrate the Fusion hybrid's fuel efficiency, it also shows that driving technique is one of the keys to maximizing its potential," said Nancy Gioia, director of sustainable mobility technologies and hybrid vehicle programs at Ford.

According to Guinness World Records, the world record for the longest distance traveled on a single tank of fuel was 1,459.16 miles, but that was set by a diesel-powered Peugeot in Australia in 2002.

bhoffman@detnews.com (313) 222-2443

Larry King: Bill Ford

CNN's Larry King talks with Ford Chairman Bill Ford about why his company turned down the government bailout.

AdvanceTrac® with Roll Stability Control™

How can a car add balance to your life? Ford's exclusive AdvanceTrac® with Roll Stability Control™ is the element of calm you need in an unstable driving situation, helping to keep your wheels firmly planted on the road.

Ford Looks Forward by Looking Back

Ford continues to enhance the driving experience with new technologies such as the available rear view camera. This feature shows you the area directly behind your vehicle, and can be found on several current Ford models.

Next Gen Nav: More Than Just Directions

Ford is moving in-car connectivity forward with the launch of an available next-generation navigation system, with available SIRIUS Travel Link™ - offering traffic data, weather, fuel prices, sports, movie listings, and more.

Technology continues to make the average person's life easier and more convenient. Nowhere is that more evident than in Ford vehicles.

Why would you sit on a soybean?

Ford has developed soy foam seats, a feat previously thought to be impossible. These sturdy yet quickly biodegradable seats are one of many examples of Ford's commitment to environmentally sustainable materials.

Bill Ford: It's a great time to be in auto business

Bill Ford at Fortune Brainstorm Green conference.

(Credit: Martin LaMonica/CNET)
LAGUNA NIGUEL, Calif.--Even though the U.S. auto industry has been badly weakened by poor decisions and falling sales, new technologies are bringing a new vibrancy to the industry, said Bill Ford, the executive chairman of Ford Motor.

In an effort to make more fuel-efficient vehicles, Ford Motor is placing its bets on a number of alternative technologies, including electric vehicles, biofuels, and clean diesel, Ford said during a talk at the Fortune Brainstorm Green conference here on Monday.

Ford himself was integral in the company adopting sustainability and environmental awareness in its operations. He spearheaded the construction of the Rouge River factory, which adopted a number of techniques to minimize energy and water use.

Moving the company to cleaner technologies and environmental responsibility has helped Ford financially and motivated employees, Ford said. Many of the changes Ford adopted at Rouge River in Michigan made sense financially and its improvements into fuel efficiency have helped the company.

"I am so energized by what is going on now--it's fantastic. Not only is it the right thing to do but there's also all this cool technology being developed now," Ford said. "Not just in powertrains, but in safety, communications--it's a really cool time to be part of the industry."

Ford plans to bring small cars designed originally for congested cities in Europe to the U.S., he said.

"The downsizing of the fleet is going to happen. We at Ford are placing a big bet on that," he said. "It's a bet we're making because we believe that it's the right thing to do. Whether we get the timing right--don't know."

Over the years, the culture of the company has changed gradually to take the notion of environmental sustainability more seriously.

"When I joined Ford board in 1988, I was told I had to stop associating with any known or former environmentalists," he joked. At the time, Ford said that it was important for the company to have a dialogue with environmental groups.

Truth About Trucks Super Duty

Rick Titus discusses the advantages of the Ford Super Duty. There is a reason why the Ford Trucks stands up better than the competition.

(GM and Dodge guys hate these videos have a look and find out why)

Ford - Truth about Trucks - Engines



Ford - Truth About Trucks - Front Suspension



Ford - Truth About Trucks - Cooling System

Ford fuelin' Fiesta hype

Ace Young from American Idol, poses with a car.
Ford is giving its new Fiesta a different kind of rollout, with 100 contest winners who will get a car, gas and cameras to chronicle their travels for six months.
The results will be posted on social networking sites like Facebook, YouTube and Flickr starting next month, the automaker said at an event in Times Square Friday.
Ford is hoping the campaign makes the compact Fiesta - billed as its most fuel-efficient nonhybrid - as big a small car in America as it is in Europe.
The "agents" who will help them hype the car's new features - iPod ports, driver's knee air bag, voice-activated commands - were chosen from 3,300 entries on YouTube.
Graphic designers Paul Heath, 32, and Zac Shaw, 28, of Kingston, N.Y., were among the winners.
The pals, who perform in an indie rock band called Dead Unicorn, plan to use their Fiesta for a cross-country trip.
"We heard about it from a friend," Shaw said of the promotion.
"We got real excited because we had a car that was broken down. This opportunity came up, and what better way to get back on the road?"
"We'll put the gas mileage to the test," Heath said. "It's a liberating thing."
The Fiesta is soldout in Europe and on back order in Asia, and Ford is banking on it to lift the company out of the doldrums in the U.S.
Ford hopes the model - which will be released here in 2011 - will change the public's perception of small cars. The Fiesta will cost around the same as a Focus, between $13,000 and $18,000, and get 40 miles to the gallon.
"A lot of people think of small cars as econo-boxes," Ford spokesman Alan Hall said. "You don't have to sacrifice what you want to get a small car."

Why Ford execs can find reasons to smile

Ford, Mulally see a bright future with their decision to go it alone.
With each passing day, Ford Motor Co.'s determination to forgo federal loans is giving the company a sharper edge over its domestic rivals, who must now answer to the federal government.

Interview with Alan Mullay and Bill Ford

(Click on Right Side)

While GM and Chrysler were scolded Monday by President Barack Obama's auto task force, Ford remains in control of its destiny and aims to keep it that way.
In an exclusive joint interview with the Free Press last week, Ford Executive Chairman Bill Ford and Chief Executive Officer Alan Mulally said they are taking decisive action to profitably grow their business the way they want to.
"Look at the speed with which we are moving," said Mulally, who has made progress with the UAW and bondholders. "We have the resources, and we are implementing our transformational plan. ... When you are owned by the U.S. government, you are in a different situation."
How much is the "Ford is different" message helping the automaker? Said Mulally: "A lot."
In the hour-long interview, the duo exuded confidence in each other, their team, their vehicles and their plan.

Ford: We want to steer clear of aid

Ford Motor Co., which has been racing to restructure its business, is more determined than ever to weather the recession without federal loans, its top two leaders say.
Bill Ford Jr., the great-grandson of company founder Henry Ford, and Alan Mulally, who joined Ford as president and chief executive officer in 2006, told the Free Press in an exclusive, side-by-side interview last week that the decision to forgo federal assistance gives the 106-year-old company freedom to control its future.
"Believe us when we say we have no plans to take government loans," Ford said. "We would just prefer to be masters of our own destiny."
In recent months, Ford and Mulally often have said how "Ford is different," an effort to contrast the company with GM and Chrysler, which have received $17.4 billion in federal loans and are seeking more.

2009 Ford F-150 SuperCrew Lariat Review and Test Drive

The vision for Ford’s truck team was clear: redesign America’s favorite truck inside and out to give customers unrivaled capability, unprecedented choice and a host of smart, game-changing features.

The result is the all-new 2009 Ford F-150, the new benchmark in the full-size pickup segment from the industry’s truck leader-which has built more than 33-million F-Series pickups since 1948.

The Ford truck team adopted a holistic, 360-degree approach to revamping the new 2009 F-150-from its segment-first features to the tough new exterior highlighted by a dramatic three-bar chrome grille and more spacious, flexible and refined interior, to the unparalleled choice of cab styles and trim levels-including a new Platinum series that will redefine truck luxury.

The improvements are just as dramatic beneath the sheet metal. A new high-strength, lighter-weight steel chassis is the backbone that allows this tough truck to deliver more horsepower, better fuel economy, safety and additional towing and payload capacity.

As an American icon, Ford is the truck of choice and F-150 customers expect and demand the best truck on the market. Ford has delivered again!
The improvements start with the new F-150’s fully boxed frame constructed with hydro-formed and high-strength steel side rails. The lightweight frame delivers 10% more torsional rigidity, which delivers increased durability and safety. The study chassis also paved the way for the 2009 F-150 to improve upon the current model’s class-leading towing and hauling capability across all cab configurations.

Thanks to the strength of the frame and comprehensive package of safety equipment, including side-curtain airbags, the new F-150 is engineered to earn top safety ratings from the National Highway Transportation Safety Administration and the Insurance Institute for Highway Safety.

Complementing the modern frame is a high-tech suite of features that ensure the F-150 is sure-footed and safe in all driving and load conditions. The new F-150 offers segment-first standard AdvanceTrac with RSC (Roll Stability Control) and Trailer Sway Control plus available Rearview Camera Assist as well as Integrated Trailer Brake Controller, another segment first on light-duty pickups.

The interior of the new F-150 SuperCrew offers more usable space for moving more people and gear thanks to a 6in. stretch that improves rear seat legroom and cargo capacity. A mechanically articulated second-row seat flips up and out of the way. Combined with a truly flat floor, the feature gives the new SuperCrew class-leading 57.6cu.ft. of space behind the front seats and can accommodate items up to 47.9in. tall.

Ford’s F-150 may be America’s best-selling vehicle, but one-size does not apply to today’s truck buyer. From the Texas rancher to the general contractor in Florida, F-150 customers have different needs and tastes.

In response, Ford’s truck team designed a truck that offers more choice than any full-size truck on the market. With three cab styles, four box options and seven unique trim levels, the F-150 comes in 35 different configurations to meet the widest range of customer needs and wants-all delivered with quality.

Customers can choose from the no-fuss XL workhorse, to the sporty STX and off-road capable FX4, to the mid-range XLT. For those buyers looking for tough luxury, Ford offers the high-end Lariat, that I tested, and the King Ranch F-150 models.

New for 2009 is the Platinum series, the most luxurious F-150 ever. The striking Platinum features a satin chrome grille with fine mesh inserts, 10-way captain’s chairs upholstered with top-quality leather, tuxedo stitching and embroidered logos on the seatbacks, satin gloss Lacrosse Ash wood grain accents and real brushed aluminum panels that gives the dash, center console and doors an upscale look and feel like no other full-size pickup. Standard 20in., 16-spoke polished aluminum wheels further give it a commanding presence on the road.

Ford’s researchers spent thousands of hours listening to truck buyers to gain inspiration for a host of new, smart features inside the new F-150.

Start with a clever interior, which features a flow-through console that has been lengthened by about 2in. to stow two or more laptop computers. Special ridges are molded into the edges of the bin to accommodate file folders. The console also has a multi-tiered, removable tray and locks to protect valuables. Ford also offers a pull-down center console with dual cupholders and large storage bin when you need three seats up front to transport one extra passenger to a job site. The front of the lower bench seat pulls out for added storage.

More than 30-storage areas are built into the interior, ranging from a bin on the top of the instrument panel to a number of small spaces designed to accommodate tools like cell phones, MP3 players, PDAs and gate access cards.

A redesigned, more ergonomic shifter remains on the console, or in the three seat configuration you get an easy-to-use column mounted shifter. New, larger buttons and switches are ergonomically designed and within easy reach and view of the driver. A USB port and auxiliary MP3 player input are conveniently mounted on the dash. Two 12-volt outlets are located on the dash and center console.

Even the pickup box is new as the new F-150 breaks the mold with clever and capable features such as Ford’s ‘industry-exclusive’ Tailgate and Box Side Steps, Stowable bed Extender and Cargo Management System.

The same type of logic drove the team of designers to offer Ford’s Easy Fuel Capless Fuel-Filler System that seals shut as soon as you remove the nozzle.

The new F-150 will allow owners to be connected to the world like never before for business and pleasure as Ford has been working with Microsoft, Sony and SIRIUS to offer Industry-exclusive Ford SYNC-a voice activated, hands-free, in-vehicle communications system with Bluetooth and now 911 Assist and Vehicle Health Report-SIRIUS Travel Link when combined with voice activated navigation provides users a suite of date services including real-time traffic reports, coast-to-coast weather info and fuel price information-Voice-activated navigation integrates several functions such as voice recognition destination entry, climate control and SIRIUS satellite ratio into one-easy-to-use system, displaying all info on an 8in. touch screen-Sony audio system features 700-watts of power, 5.1 surround sound and 10-Sony speakers and amps and is certified by Sony to deliver a unique, rich listening experience.

You’ll feel as if the new interior is your ‘home-away-from-home and office. It has that much to offer the small businessman and large corporation.

Under the skin of the new F-150 is where the power and performance to move you quickly, precisely and safely is found.

Ford offers three engines and two transmissions to fit every need. The 4.6 liter 2-valve V8 engine generates 248hp and 294lb.ft. of torque and is mated to a 4-speed automatic OD transmission. The 4.6 liter 3-valve V8 makes 292hp and 320lb.ft. of torque and is mated to a 6-speed automatic OD transmission, while the 5.4 liter 3-valve V8 makes 3320hp and 390lb.ft. of torque and is mated to the same smooth shifting 6-speed automatic OD transmission.

The suspension has been re-tuned for a smoother, more precise ride with excellent response to your inputs when driving on curving roads. Up front is an independent setup with coil-on-shocks, long-spindle double wishbones, steel stamped lower control arms, and a thick anti-roll bar to keep body lean to a minimum. The rear setup features a Hotchkiss-type live axle, leaf springs for strength and durability, outboard shock absorbers and an anti-roll bar. Quick, precise reaction to your inputs are assured with the power-assisted rack & pinion steering system that also gives an excellent feel for the road.

Large, power-assisted, four-wheel vented disc brakes make stopping the F-150 quickly and safe. Up front are 13in. vented discs clamped with dual-piston calipers, while the rear discs measure 13.7in. and are clamped with large, single-piston calipers. Standard ABS and AdvanceTrac keep you in control on slippery road surfaces.

The F-150 comes standard with 17X8in. steel wheels and optional 18X8 and 20X9in. aluminum wheels. Each wheel is wrapped with 235/70R17in. 265/60R18 and 275/55R20in. all-season radials tires. All-terrain tires are available on the 4X4 models.
With the 5.4 liter Triton V8 engine and the 3.55:1 rear axle you can safely tow up to 11,300lbs, one of the highest in the segment of light-duty trucks.

My F-150 Super Crew Lariat 4X2 came standard with autolamp-auto one/off headlamps, front fog lamps, locking, removable tailgate, rear privacy glass with defroster, color coordinated carpet and mats, cruise control, tilt leather wrapped steering wheel with audio/cruise control buttons, dual climate control, heated, power-adjustable front leather bucket seats that are so very comfortable, memory for driver/second for the seats, pedals, and folding/heated/self-dimming side-view mirrors, SIRIUS satellite radio, SYNC voice activated system, 4-pin trailer wiring, fail-safe cooling system, power windows/door locks, dual map lamps, dual lighted vanity mirrors, sunglass storage above, tire pressure monitoring system, trailer sway control, and trailer towing package. My test vehicle came with these options-18in. wheels/tires, 3.55 axle ratio with a limited-slip axle, Sony navigation system, power-sliding rear window, universal garage door opener, rear view camera, reverse sensing system, and trailer brake controller.

Safety features include front and side airbags, safety canopy, keyless entry, securicode keyless keypad, 3-point safety belts for all six seating positions, steel beams in each door, and front and rear crush zones.

The all-new 2009 Ford F-150 is more contemporary than every with all the power you will need for work and play, the rugged ability to take care of any type of road or carrying capacity needs, and the enjoyment of driving this wonderful, all-new F-150, the best selling full-size pickup truck in history, and into tomorrow.

SPECIFICATIONS

Type: Large Truck
Where Built: United States
EPA Class: Standard Pickup Trucks

Dimensions

Exterior
Length: 231.7 in.
Width: 78.9 in.
Height: 76.2 in.
Wheel Base: 144.5 in.
Ground Clearance: 9 in.
Curb Weight: 5628 lbs.
Gross Weight: 7200 lbs.
Interior
Front Head Room: 41 in.
Front Hip Room: 60.5 in.
Front Shoulder Room: 65.9 in.
Rear Head Room: 40.3 in.
Rear Shoulder Room: 65.6 in.
Rear Hip Room: 64.6 in.
Front Leg Room: 41.4 in.
Rear Leg Room: 43.5 in.
Maximum Seating: 6

Performance Data

Base Number of Cylinders: 8 Base Engine Size: 5.4 liters
Base Engine Type: V8 Horsepower: 310 hp
Max Horsepower: 5000 rpm Torque: 365 ft-lbs.
Max Torque: 3500 rpm Maximum Payload: 1560 lbs.
Maximum Towing Capacity: 11200 lbs. Drive Type: 4WD
Turning Circle: 47 ft.

Ford CEO wants $3,500 scrappage incentive for buyers

The head of Ford Canada is calling for a hefty government subsidy to encourage Canadians to buy new cars, arguing that is a better means of helping the auto sector than massive cash injections for automakers.
Ford CEO David Mondragon told a parliamentary committee on Monday night that Ottawa should provide a $3,500 "stimulus" for Canadians who scrap their older car for a new one.
That would get vehicles that are least 11 years old off the road, replaced by cleaner, safer, more fuel efficient vehicles, Mondragon said.
"What we need to do is provide an anchor in the sea and right now there is no anchor in the sea for our ship," Mondragon said.
"There are great opportunities for governments to help the industry and the economy find the bottom."
Ford has not asked for a bailout and says it can manage on its own this year. GM and Chrysler, however, have both asked for about $10 billion from Ottawa and the Ontario government.
But Canada's finance minister, Jim Flaherty, says that this incentive plan won't work.
"People who are driving old cars don't tend to buy new cars when they replace them, and I think that's what Ford's probably interested in, people buying new cars," he said.
But Ford says that a similar incentive program in Germany boosted sales 22 per cent.
A grim prediction
Mondragon was critical of Ottawa's bailout plans for Ford's competitors, and said it would be better to put the cash in the hands of buyers to encourage them to start shopping again.
Currently, the federal government is offering a $300 rebate for Canadians who trade in their clunker for a new car. That's so small, Mondragon said, that no one is actually using it at the moment.
He said a much larger rebate, along with money to help ensure Canadians can get loans to buy new cars, is the best approach to helping the auto sector.
Ontario Premier Dalton McGuinty said he would consider boosting the so-called scrappage program. He said Mondragon pitched the idea to him last week and that he found it compelling.
He said the idea is one of many that the province's finance minister is considering for the upcoming budget to be presented on March 26.
Mondragon's grim prediction to the committee was that auto sales will fall 13 per cent in 2009, compared to 2008 statistics -- a drop of 250,000 vehicles.
That could mean $20 billion in lost sales and $3 billion less in tax revenue for governments.
Mark Nantais, of the Canadian Vehicle Manufacturers' Association, went along with Mondragon on the rebate suggestion. He said Germany introduced a similar plan and boosted sales by more than 20 per cent in February.
"Aside from the immediate economic benefit, we inherently enjoy a triple win with new vehicles that are cleaner -- 12-18 times less polluting -- more fuel efficient and indeed are...safer," he said.
Nantais said auto production in Canada is down 60 per cent so far in 2009. If that remains consistent throughout the year, it will result in 1.6 million fewer vehicles rolling off assembly lines in this country.
The statement came as the Canadian Auto Workers and General Motors reached a tentative deal that will see wages and pensions frozen in a bid to reduce labour costs.
On Sunday, the CAW and GM negotiated the agreement that would freeze base wages and pension levels, extend the union's existing contract to 2012 instead of 2011 and require autoworkers to pay a health premium, among other concessions.
The deal is expected to be ratified in a vote later this week and is contingent on GM securing the more than $30 billion in loans it is seeking from the U.S., Canadian and Ontario governments.
Auto industry expert and Trent University professor Dimitry Anastakis said that the automaker needs billions in aid to stay afloat, and the union concessions will only save the company millions.
Last week, GM admitted that auditors expressed "substantial doubt" about the company's ability to keep operating and it fell to third place in the Canadian market in February sales.
With a report by CTV's Roger Smith and files from The Canadian Press

Concept Ford Iosis Crossover EcoCUV

We've seen Sport Utility Vehicles, Sport Activity Vehicles, Crossover Utility Vehicles, and now Ford has introduced something new: the Multi-Activity Vehicle.

The term is applied to the Ford Iosis MAX concept that debuted at the Geneva motor show. Canada's National Post says, "the iosis MAX showcases new door opening concepts, lightweight materials, advanced aerodynamics and a preview of the European development of Ford's global EcoBoost gas engine technology coming in 2010."

Automobile Magazine says, "Much of the vehicle - especially the front fascia - is a dead ringer for the smaller Fiesta, utilizing elements of Ford's so-called "Kinetic Design" language. Same goes for the interior - those lightweight seats may be a flight of fancy, but we can't help but spot similarities between the Iosis Max's dashboard and those of the production Festiva, Kuga, and Mondeo."

Meanwhile, Wired thinks "Iosis MAX is cool because it's got some green cred. Think of it as an EcoUV." That green cred, according to Wired, comes from the concept's "four-cylinder turbocharged direct-injection 1.6-liter EcoBoost engine that produces 180 horsepower. Ford claims the engine delivers 20 percent better fuel economy than conventional gasoline engines offering the same power. The engine features automatic start-stop technology and is mated to a six-speed dual clutch transmission. Ford says the setup delivers 40 mpg. EcoBoost engines will begin appearing in some North American models later this year."

Automobile likes the MAX, but adds, "Stare long enough at Ford's Iosis Max concept and you may actually see the next-generation Ford Focus. That may seem hard to believe, given the Iosis's wild hue, doors, and interior, but we're told that's exactly the case."

The Iosis MAX has small car stature and hatchback looks, but uses sliding rear doors. Inside, four sporty seats float along a center consol that extends into the rear. The concept's bodywork is low to the ground, giving it a sporty and aerodynamic look that should also improve fuel economy. The Iosis MAX is also expected to use engine start/stop technology to shut off the engine at stoplights, further saving fuel.

The Iosis MAX isn't on sale now, but you can check out the latest deals on other Fords.

Ford launches F-150 SVT Raptor web site

Dearborn, Michigan - Ford has launched a new web site to promote its F-150 SVT Raptor, the company’s new high-performance off-road truck.
The site, at Raptor, includes a 360-degree view, information on the truck’s unique components, videos showing the truck in extreme terrain, and clips and interviews with key players from its successful racing debut in the Tecate Score Baja 1000.
“We wanted to ensure the site is true to what Raptor is, emphasizing it as different and unique,” said communications manager Eric Peterson. “Delivering Raptor’s unique durability and performance is something only Ford can do, staying true to both our tough truck and racing heritage. We wanted to make that clear through the site.”

Ford Working to Win Back "Lost Generation"

It can be rare to hear a CEO admit that their company has made mistakes. Allan Mulally, CEO of Ford, has done just that.
Speaking at the WSJ ECO:nomics conference in Santa Barbra, the Wall Street Journal reports Mulally acknowledging Ford products haven't always been the best. "We really have lost a generation," WSJ quotes him as saying, adding "In the past, Ford ‘did not have a consistency of purpose,' he said, but is now committed to producing vehicles that are ‘best in class.'"
And, in a surprising turnaround from the company who has made much of their living on the back of the F-150 pickup truck, WSJ says, "He reiterated that Ford's mix of vehicles will do a 180 in coming years, with light cars-rather than trucks and SUVs-representing two-thirds of the automaker's lineup, as rising energy prices make fuel-efficient cars a priority for consumers."
Mulally's comments come as many analysts see Ford avoiding the doom-and-gloom news affecting other domestic automakers. Forbes says, "The No. 2 U.S. automaker is so far navigating brilliantly through a very dangerous minefield while the fate of its U.S. competitors, General Motors and Chrysler, looks bleaker by the day." The Detroit Free Press says, "While GM and Chrysler quickly asked for bridge loans in order to keep operating, Ford -- thanks to a cash pile it built by borrowing back in 2006 before the credit crunch -- said it didn't need a rescue. At least not right away."
Yesterday's announcement that Ford will retire 40 percent of its debt, was, according Forbes, "shrewdly timed, coming on the eve of a crucial meeting Thursday between President Obama's auto industry task force and a committee representing GM's bondholders." While Ford has been taking steps to remove red ink from its books, Forbes also reports that the company was able "to strike a deal with the United Auto Workers union about how to pay for retiree health care. Ford's deal, allowing it to fund up to half its $13.2 billion future liability with stock instead of cash, is likely a model for GM, which is still locked in tough negotiations with the UAW."
The steps appear to be working, as Ford has begun to separate itself from GM and Chrysler's woes. University of Michigan Accounting professor Gregory Miller told the Free Press, "The financial crisis has allowed them to say, 'Quit lumping us together. There is no Big Three anymore. Look at us for what we are.'"
With sales still down, only time will tell if Ford's bold moves will continue to pay off - but is seems that some people think they will.
Even though it is doing better than other American automakers, Ford sales are still down and the company if offering incentives to reverse that trend.

Ford marks initial EcoBoost engine production

Cleveland, Ontario - Ford has begun pre-production of its new fuel-efficient EcoBoost engine at its Cleveland Engine Plant in Ohio, which has been idle since 2007. The plant will be the first manufacturing site to produce the new engine.The plant will initially build 3.5-litre V6 engines that will be optional on the 2010 Lincoln MKS, Ford Flex and Lincoln MKT, and standard on the 2010 Taurus SHO. The engines combine direct injection technology and turbocharging to achieve up to 20 per cent better fuel economy and 15 per cent lower CO2 emissions when compared with larger-displacement engines, while producing 355 horsepower and 350 lb-ft of torque.“The launch of EcoBoost is the big milestone in Ford’s commitment to deliver affordable fuel-efficient cars and trucks to millions of customers,” said Barb Samardzich, vice-president of global powertrain engineering. “The EcoBoost V6 is going to achieve the fuel economy that our customers demand, while delivering even more of the performance that they want.”Ford has invested US$55 million in the plant, which will use about 250 employees taken from the existing three plants at the site.The company said that by 2013, more than 90 per cent of its North American lineup will be available with EcoBoost technology.

2010 Ford Harley-Davidson F-150

Ford Motor Company kicked off its presence at the 2009 Chicago Auto Show at a massive Harley-Davidson dealership just outside of the Windy City in the suburb of Glenview, Illinois. There, Chief Engineer Matt O’Leary gave a brief presentation, reviewing most of what has already been released regarding FoMoCo’s latest special edition, the new 2010 Ford Harley-Davidson F-150.

Afterward, I had a chance to talk with Ford Design Manager Brad Richards, the guy responsible for the Harley-Davidson line of special edition F-Series trucks. Even though the Harley-Davidson changes to the F-150 are almost entirely color and trim, Richards revealed some interesting details:

Harley-Davidson head honchos are deeply involved with the project. Ford designers like Richards visit Harley-Davidson’s Milwaukee studio at least twice a year to meet with H-D founder Willie G. Davidson and other senior officials. Richards and other bikers on Ford’s staff also ride to events like Daytona Bike Week and Sturgis with Harley-Davidson staff to meet with bike enthusiasts and see what trends they may be following.

The team that has put together fourteen Harley-Davidson F-Series trucks over the last nine years is something of a “skunk works” within Ford. “We’ve pioneered a few things that have gone on to other F-Series trucks,” says Richards. “We can try things out because volumes are lower. Like those 22-inch wheels. Now you can get them on every F-Series.”

The use of aniline leather was also pioneered on Harley-Davidson F-Series trucks. This is a less treated type of cowhide that shows age the way a broken-in leather jacket or favorite pair of shoes might. “It’s leather that is not as treated, that is closer to natural -- so the patina changes over time,” says Richards. Again, the low volume of these trucks and “skunk works” mentality of the Harley-Davidson/Ford alliance allowed for experimentation with this kind of leather. As a result, aniline leather is also found on Ford’s King Ranch line of vehicles as well.

Some of the more expensive items on the truck are the cloisonné badges found on the seats. Made by hand in a multi-step process (Brad said something like 12 steps of firing and re-firing), no two of these badges are identical. They are handsome though, and add a bit of Native American/wild west feel to the interior. Other tricky bits are aluminum Harley-Davidson bar and shield badges. No way Willie G. would allow Ford to use plastic, says Richards (though I was surprised to hear he didn’t demand iron).

Most Harley-Davidson F-150 owners do not use their trucks to haul or tow their motorcycles. In fact, a substantial number of H-D F150 owners do not even own Harley-Davidson motorcycles. Those who do tow or haul, tend to use the Super-Duty F-250 version.

Finally, the mind blowing factoid of the night courtesy of Richards: Willie G. went to Art Center College of Design, one of the world’s foremost automotive/transportation design schools. That is a bit like finding out Alice Cooper attended Juilliard, no?

No word on the pricing, volume, or availability of 2010 Ford Harley-Davidson F150, but we’d speculate roughly $60,000 (like the previous generation), with availability this spring, and a target of approximately 15,000 units.

Ford will likely move every one it makes, as the Harley-Davidson special edition has traditionally been a strong seller.

Does the F-150 have More Room Inside?

I was at the Auto Show in Detroit and I had a chance to sit in the various Competitors Truck to see how much room there was.
I was surprise how little room there is in the Back of most Pickups in the Class 1 Category. I tested the Chevrolet, Toyota, F-150 and the 2009 Dodge Ram 1500 Quad Cab and the Crew Cab. Lets face it these vehicles are meant for Work and Play so if your taking your Crew to the Job Site or going out for Dinner with Friends you may want your passengers to be comfortable.

Watch the video to see how well I fit.

Plug-in Ford Transit Connect to make its debut in 2010

Ford Motor Co. plans to unveil today the North American production version of the 2010 Transit Connect, a commercial van, at the Chicago Auto Show, and to announce its intent to produce an electric version.
The gasoline engine-powered version is to go on sale this summer for $26,799, while the plug-in, battery electric version is to arrive in the second half of 2010.
The electric van is to be powered by a lithium-ion battery and offer an expected maximum range of 160 kms from a fully charged battery.
The battery electric version of Transit Connect is a centerpiece of Ford's plans to add four new electric or hybrid vehicles to its lineup over the next four years, said Derrick Kuzak, Ford's group vice president of product development.
And while the initial sales volume of the electric version of Transit Connect might be low, the battery-powered commercial van is a "precursor to higher-volume applications of electrification," Kuzak said.
Ford plans to introduce a new battery electric vehicle the size of its Ford Focus compact car in 2011, as well as next-generation hybrid vehicles in 2012 and plug-in hybrid vehicles by 2012.
In January, Ford named Magna International Inc. as its partner for electric vehicles for general consumers.
But for Transit Connect, Ford is partnering with Smith Electric Vehicles, a unit of Sunderland, England-based Tanfield Group.
Smith Electric Vehicles is to convert Transit Connect into a battery electric vehicle in the United States at a location that has yet to be announced, said Mike Tinskey, Ford's manager of hybrid programs.
"What we tried to do is segment the electric-vehicle market into two, so we have the retail market, which is Magna, and then the commercial market, which we believe is going to be a high percentage of fleet customers," Tinskey said. "So that's why we chose a different partner that actually knows the fleet customer."
The gasoline-powered version of Transit Connect debuted in Europe in 2003.
Ford executives said the small commercial van is perfect for both large commercial customers and small-business owners who do a lot of driving in cities and congested areas.
Ford said the gasoline-powered van that goes on sale this year will deliver at least 20 miles per gallon in the city and 24 m.p.g. on the highway.
Transit Connect has been a successful vehicle for Ford in Europe since its inception, Kuzak said, but sales of the vehicle dropped last year as the entire European automotive industry struggled with a global recession. In 2008, sales of Transit Connect in Europe dropped 27.8% to 56,500.
"From the point of its introduction, it was winning new customers," Kuzak said, because of a number of attributes, such as its car-like handling. "All of those attributes ... apply just as well for our commercial vehicle customers here in the U.S."

Oakville-built Flex wins Utility Vehicle of the Year

The Automobile Journalists Association of Canada announced the winners at the Canadian International Auto Show in Toronto.

TORONTO: The 2009 Ford Flex, built in Ford’s Oakville Assembly Complex, was named Canadian Utility Vehicle of the Year by the Automobile Journalists Association of Canada at the Canadian International Auto Show in Toronto this morning."The Ford Flex was put through unbiased and sophisticated testing procedures by teams of experts who performed back to back comparisons of each vehicle under the same conditions," the AJAC said in a release. "Through the evaluations of several judges from AJAC's TestFest, the 2009 Ford Flex came out as the winner."

Ford Work Solutions

Ford Work Solutions is a collection of affordable technologies - including four industry-first features - that will provide Ford customers connectivity, flexibility and security to better run key aspects of their business - from their Ford Truck, even on the job site. Ford Work Solutions will be available in the U.S. this fall on the 2009 F-150, F-Series Super Duty, and E-Series vans. Transit Connect vans join Ford truck's commercial vehicle lineup with this technology in mid-2009.


Online On the Job Site:
An in-dash computer developed with Magneti Marelli and powered by Microsoft Auto that provides full high-speed Internet access via the Sprint Mobile Broadband Network and navigation by Garmin. It's the first broadband-capable in-dash computer in production. This system allows customers to print invoices, check inventories and access documents stored on their home or office computer networks - right on the job site.

Ford Work Solutions "Tool Link"
Developed with DEWALT and ThingMagic, Tool Link offers owners the capability to mark and scan high-value tools, safety equipment, material inventories and other important assets using RFID tags. When the vehicle is running, a pair of RFID antennas, mounted in corrosion- and impact-resistant housings on the inside of the pickup box, scan the box for the items on a pre-programmed inventory list. The data is transmitted to a reader mounted inside the cab and displayed on the in-dash computer screen, alerting the driver if any inventoried tools are not loaded on the truck. "Tool Link increases productivity and saves money," said William Frykman, Ford Work Solutions product and business development manager. "It helps contractors and tradespeople guarantee they show up at the job site with the right tools for each job- and that they don't leave equipment behind."

MyFord.ca a Must for Ford Owners

Find out about your vehicle by Registering at www.myford.ca you'll gain access to helpful car-care tips and articles about Ford vehicles. To enjoy the site's full range of personalized features, simply enter your Vehicle Identification Number(VIN) and contact information next time you log in. Special incentives, service logs, roadside assistance, helpful car-care tips, articles about Ford vehicles and more will be right at your fingertips.


Welcome and enjoy!

2010 Shelby GT500 Details, Photos and more....

The new 2010 Shelby GT500 is the most powerful SVT product to date with 540 horsepower, a host of exterior & interior enhancements, suspension improvements and better highway fuel efficiency. The refinements made on the 2010 Shelby GT500 are due in large part to the work done by Ford and Shelby on the GT500KR. When you look at the 2010 Shelby GT500 Photos you will notice the Mustang looks like it's on steroids.
The 2010 Shelby GT500 is powered by a supercharged and intercooled 5.4-liter dual overhead cam V-8 engine expected to produce 540 horsepower and 510 foot-pounds of torque. The redline is 6,250 rpm. The car’s aluminum power dome hood not only adds to the Shelby’s appearance, it helps cool the engine through a hood extractor.
*** 2010 Shelby GT500 Photos ***

The new 2010 Ford Shelby GT500 delivers the most power and refinement ever for a Ford SVT-tuned performance Mustang – and a few surprises, too.
“The 2010 Shelby GT500 demonstrates Ford’s continuing commitment to high-performance vehicles,” said Derrick Kuzak, Ford group vice president, Global Product Development. “In addition to the numerous performance and refinement improvements inside and out, the 2010 Shelby GT500 is an estimated 2 miles per gallon more fuel efficient on the highway.”
“We’re proud of the many enhancements that were developed jointly by the Ford and Shelby Automobiles team last year that we’ve now incorporated into the new 2010 Shelby GT500,” said Carroll Shelby, founder of Shelby Automobiles. “Building on what we learned to create the Shelby GT500KR, this new car offers a great combination of power, handling and braking. It is truly a special car that is a great deal of fun to drive.”
Ford’s Special Vehicle Team used the gains made on the 40th anniversary edition Shelby GT500KR “King of the Road” Mustangs as the performance starting point and built from there. The design team, with a nod to the original Shelby Cobras from the 1960s, takes those design cues even further with nuanced improvements in both the coupe and convertible, each of which boasts a more-refined interior.
“Working together on the KR, the Ford and Shelby teams developed new systems to continually improve the iconic Mustang,” stated Amy Boylan, president of Shelby Automobiles. “Those lessons learned are incorporated into the 2010 Shelby GT500. This approach will help maintain Mustang’s leadership position at the front of the pack and make the ownership experience even more enjoyable.”
“The muscle car segment is becoming even more competitive,” said Jamal Hameedi, chief nameplate engineer for SVT. “We need to uphold the Mustang badge with honor, the Shelby badge with honor and most importantly the Ford badge with honor. The 2010 GT500 is the car that will do all of that.”

More horsepower, more refinement, more functionalityThe combination of added horsepower, refinement and functionality makes the 2010 Shelby GT500 a unique high-performance car. The 2010 Shelby GT500 delivers more horsepower and more torque than the outgoing model, thanks in part to advancements pioneered on the GT500KR.
The 2010 Shelby GT500 is powered by a supercharged and intercooled 5.4-liter dual overhead cam V-8 engine expected to produce 540 horsepower and 510 foot-pounds of torque. The redline is 6,250 rpm. The car’s aluminum power dome hood not only adds to the Shelby’s appearance, it helps cool the engine through a hood extractor.
The Shelby’s open-element air induction system features a conical air filter instead of a flat-panel closed system to reduce air restriction. This approach allows more air to be pumped through the engine, producing more power and increasing the engine’s efficiency.
A cold-air intake feeds the coolest air possible directly into the air box, helping further increase horsepower. The intake necessitated moving the Cobra snake badge to the other side of the grille to enable maximum airflow.
The twin-disc clutch on the six-speed manual transmission has been significantly upgraded, improving drivability and NVH. The discs on the 2010 Shelby GT500 are larger – 250 mm in diameter compared with 215 mm in diameter on the outgoing model – and made of copper and fiberglass to make them more robust.
A unique component of the twin-disc system is the control of the intermediate disc. Rather than floating, it instead has six straps that control the engagement of the clutch, improving drivability.
The 2010 Shelby GT500 offers customers improved straight-line acceleration, plus fuel savings when cruising on the highway in the top gears. Gears 1-4 remain the same, but fifth gear changes from .80 to .74 while sixth gear goes from .63 to .50, meaning that the 2010 Shelby GT500 will turn lower engine RPMs in those gears and deliver improved fuel efficiency. The new final drive ratio, from 3.31 to 3.55, enables the improved acceleration in lower gears while complementing the revised fifth and sixth gear ratios.
The Shelby’s distinct sounds will be apparent as always, though with new refinements, thanks to the work of the Noise, Vibration and Harshness (NVH) team. A patented resonator placed between the air filter and engine throttle body helps keep unwanted noise in check.
“You still hear the supercharger but not so that it’s intrusive,” said Kerry Baldori, chief functional engineer for SVT. “It’s the same with the exhaust. You want people to know you’re driving something special, but you don’t want an exhaust note that overpowers the whole interior.
“We spent a lot of time getting the right sound quality out of the exhaust so you get that nice, crisp Shelby sound outside and a pleasant sound inside the cabin. It’s a nice balance; one isn’t overpowering the other.”
Driving dynamics also are improved, thanks to SVT’s signature chassis tuning as well as new 19-inch Goodyear F1 Supercar tires and forged aluminum wheels on the 2010 Shelby GT500 coupe and 18s on the convertible.
Spring and dampers have been optimized for better roll control, giving customers more confidence when braking, accelerating or turning. The new chassis tuning takes its philosophy from the KR program, with a greater emphasis placed on primary body control.
The team also stiffened the steering shaft.

*** 2010 Shelby GT500 Photos ***

“All our changes were about making the car to respond as fast and as predictable as possible,” Hameedi said. “The 2010 Shelby GT500 conveys an athletic, confident feel. The shifter, clutch pedal, brake-pedal efforts and overall steering efforts are easier now. We wanted to make sure we had a nice, crisp short-throw shifter that was easy to go from gear to gear.”
The Goodyear F1 Supercar 19-inch tires have been upgraded, too. SVT members developed a “recipe” for the attributes and characteristics they wanted in the tire, which Goodyear’s team of engineers, designers and manufacturers brought to life. The result is better grip, better handling and better NVH properties, leading to a better customer experience.
The wheels themselves complement the high-performance nature of the 2010 Shelby GT500. The 19-inch wheels are forged aluminum wheels milled on both sides. The extra machining process creates “blade” spokes with very thin, yet strong, cross-sections. The spokes have a specific curve from the rim to the hub, not only for strength, but also to accentuate the offset and width of the tires.
The 2010 Shelby GT500 features AdvanceTrac, Ford’s stability control system with several options for performance. The default “on” mode accommodates every-day driving, and a Sport mode delivers for those wanting to put the Shelby GT500 through its paces on the track. The system also can be turned completely off, although the anti-lock brake system and other active safety systems remain in place. Standard safety equipment includes: dual stage front air bags, side-impact air bags and Ford’s Personal Safety System.
Numerous aerodynamic upgrades, including a redesigned splitter, were made to the front end of the 2010 Shelby GT500.
“We worked hard to get as much downforce with as little drag as possible,” Baldori said. “We worked to seal off the air that comes in the front so it can’t go underneath the car. We spent a lot time sealing components such as the radiator and intercoolor to get rid of all the leak paths.
“The result of this evolution of aerodynamics is we’ve increased downforce, reduced drag and improved the overall efficiency of the 2010 Shelby GT500.”
Directing the air so it’s used most efficiently was a painstaking process that ultimately will be rewarding to customers. The design of the front fascia and the car’s “flush” hood helps focus air flow. The top grille focuses air into the radiator, with a rubber flap inside the engine compartment helping to seal the system. The lower grille helps cool the intercooler. SVT engineers also went as far to block off specific diamonds in the front of the 2010 Shelby GT500’s distinctive grille to help maintain the correct cooling and aerodynamic balance.
A meaner, reskinned snake ready to take to the streetsThe 2010 Shelby GT500 is the most-robust design and most-distinctive model of the new 2010 Mustang lineup. “The design we chose was a ‘flush’ hood where the fascia defines the entire front of the vehicle,” Hameedi said. “That’s very hard to execute from an engineering standpoint, but it really sets the Shelby off as very, very different from the base Mustang.”
“This epitomizes the ultimate Mustang,” added George Saridakis, Exterior Design manager of the Mustang and Shelby GT500. “It’s all about power and expressing power.”
Saridakis said his team took a cue from the Shelby AC Cobra 427 with respect to the front grilles, which are gaping and appear ready to swallow the road.
Another obvious difference for the Shelby is the addition of racing stripes, which also will now be available on the convertible. “Racing stripes made their mark on 1960s-era Ford performance vehicles,” Hameedi notes. “That’s something we feel is a key part of the Shelby performance DNA – maybe more so than some of our competition.”
Rounding out the Shelby’s exterior modifications are the unique signature coiled Cobra badges on the front grille and front fenders, a more aggressive front splitter and lower-drag rear spoiler, which added to improved aerodynamic features, round out the exterior modifications. “We wanted the spoiler raked back aggressively to minimize drag, but we also have an integrated Gurney Flap that provides the downforce,” Saridakis said.
What’s inside counts with the 2010 Shelby GT500The base 2010 Mustang received a powerful new interior design. For the GT500, the interior design team members challenged themselves to raise the bar even higher to create the ultimate Shelby Mustang interior.
Using genuine materials such as real leather in all seats, real aluminum on the instrument panel and Alcantara inserts on the seats and steering wheel gave the appearance a precisely crafted, jewel-like yet functional feel. “You’ll definitely know you’re in a Shelby,” said Douglas Gaffka, Chief Designer, Shelby GT500.
The genuine aluminum finish panels have a unique-to-GT500 three-dimensional dimpled texture pattern inspired by racing clutch plates, braided hoses and cross-drilled racing brake rotors. The pattern has been painstakingly tuned to compensate for the compound curvature of the instrument panels. In addition, the “GT500” logo has been discretely engraved into the aluminum in front of the passenger as a nod to classic Shelby Mustangs of the 1960s.
This unique aluminum finish panel is fully encapsulated by an exquisite soft seamless TPO (Thermoplastic Olefin) instrument panel with a shape that resonates with Mustang’s powerful heritage. The center stack flows into the console and features a sub-flush shifter trim ring, flush cup holder door and lockable console stowage featuring the word “SHELBY” engraved in its Satin Liquid Chrome release button.
All 2010 Mustangs and Shelbys feature bright 360-degree rings surrounding the gauge cluster, uninterrupted by the steering column. These rings will come in chrome for the Mustang and a Satin Liquid Chrome finish for the GT500. This finish is featured throughout the interior. An intricate cobra is etched into the center of the aluminum steering wheel badge. The Shelby Cobra appears at startup on the navigation screen, and the familiar red “SVT” logo utilizes new ambient lighting to illuminate the door scuffplate.
“When customers drive this car, they’re not only going to be impressed by the performance and the Shelby heritage, but they’re going to see all these carefully designed details and know they’ve bought a well-crafted car,” Saridakis said.
Even the classic white shift knob – an icon of Shelby Mustang DNA from years past – received special attention. First, it had to be the traditional white. It also had to be specific to the Shelby. The answer was to combine the racing-stripes theme with the traditional “H” pattern found on shifters to create a one-of-a-kind knob. Like the exterior, the racing stripes wrap from end to end, encircling the knob.
Wide suite of standard features on the 2010 Shelby GT500The 2010 Shelby GT500 includes several Ford innovations and industry-exclusive standard features, including:
SYNC: The voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft. The system fully integrates most Bluetooth-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities – plus new 911 Assist and Vehicle Health Report provided with no monthly fees.
911 Assist: When a phone is properly paired, turned on and connected to SYNC, the system is ready to assist in placing a call directly to a local 911 emergency operator in the event of an air bag-deploying accident. The key advantage of SYNC 911 Assist is speed, as calls are placed directly to local 911 operators.
Vehicle Health Report (VHR): SYNC gathers relevant information from the major vehicle control modules and packages diagnostic data into a usable format in a matter of minutes. That data packet is sent to Ford via an 800-number automatically dialed using the customer’s paired and operable mobile phone.
Ambient Lighting System with MyColor™ allows drivers to customize the interior lighting of the vehicle to suit their mood. The enhanced MyColor system features seven base colors – ice blue, purple, blue, orange, red, white and green. Customers also can create 125 custom colors by mixing the red-green-blue palette.

Available options:
Voice-Activated Navigation with SIRIUS Travel Link™ is an industry-leading technology that will provide users with a unique, information-rich in-car experience. The suite of data services includes up-to-the-minute real-time traffic data with accident and incident information for 78 markets, coast-to-coast weather data including current conditions and five-day forecasts and fuel price information for more than 120,000 gas stations. SIRIUS Travel Link also offers sports scores and schedules and a listing of more than 4,500 movie theaters with movie times, theater addresses, movie synopses and more.

This combination of outstanding performance coupled with a fresh, exciting, well-crafted interior intensely focused on improving the entire experience will make the 2010 Shelby GT500 even more sought after, and a fitting addition to a long and proud history.
The 2010 Shelby GT500 will be in dealer showrooms in spring. The cars will be built at the Auto Alliance International Plant in Flat Rock, Mich.