Few companies have restructured more aggressively than Ford

We're making the necessary changes to succeed in today's tough environment.

1. Fuel Economy

Ford is bringing affordable fuel economy to millions of drivers by delivering best-in-class or among the best fuel economy with every new vehicle introduced.
The new 2010 Ford Fusion Hybrid is rated as North America’s most fuel-efficient mid-size sedan with fuel economy of 4.6L/100km city and 5.4L/100km highway -- Toyota Camry: 5.7 city / 5.7 highway.
Ford is introducing industry-leading, fuel-saving EcoBoost engines on today’s vehicles for up to 20 per cent better fuel economy and up to 15 per cent fewer CO2 emissions versus larger-displacement engines.
We will be offering EcoBoost in Lincoln MKS and the Oakville-built Ford Flex this year.
Ford has also announced an aggressive new electric vehicle plan to bring a family of hybrids, plug-in hybrids and battery electric vehicles to market by 2012.
Ford is already putting into effect a major element of this electrification strategy with its strategic alliance with Canadian-based auto supplier Magna International to produce a new battery electric small car.

2. Quality

This month (January) the all-new 2009 Ford F-150 was named North American Truck of the Year at NAIAS.
In December, MOTOR TREND magazine named the F-150 the 2009 Motor Trend Truck of the Year™.
Ford quality is now on par with Honda and Toyota – and is consistently being recognized by important third-parties like J.D. Power and Associates’ Initial Quality Study.
Consumer Reports gave 44 Ford, Lincoln and Mercury vehicles average or better reliability ratings. Now, almost every Ford product rated by Consumer Reports carries an average or better reliability rating.

3. Safety

Ford is leading in safety leadership with the most U.S. government 5-star safety ratings of any auto company and recently moving past Honda for the industry’s most Insurance Institute for Highway Safety’s (IIHS) "Top Safety Picks".
For example, the 2009 Ford F-150 is the only pickup truck to earn both the government’s top 5-star crash-test ratings and the IIHS “Top Safety Pick" award.

4. Innovation
Ford is continuing to lead in vehicle connectivity by adding 911 Assist to Ford SYNC.
This year, we'll introduce new smart safety features, such as the industry-first MyKey technology that limits top speed and audio volume for teens and the first forward crash-avoidance system for mainstream vehicles.
Active Park Assist helps drivers to parallel park with the touch of a button and without ever touching the steering wheel. This feature will be available in mid-2009 on Lincoln MKS and the Oakville-built Lincoln MKT.