We've seen Sport Utility Vehicles, Sport Activity Vehicles, Crossover Utility Vehicles, and now Ford has introduced something new: the Multi-Activity Vehicle.
The term is applied to the Ford Iosis MAX concept that debuted at the Geneva motor show. Canada's National Post says, "the iosis MAX showcases new door opening concepts, lightweight materials, advanced aerodynamics and a preview of the European development of Ford's global EcoBoost gas engine technology coming in 2010."
Automobile Magazine says, "Much of the vehicle - especially the front fascia - is a dead ringer for the smaller Fiesta, utilizing elements of Ford's so-called "Kinetic Design" language. Same goes for the interior - those lightweight seats may be a flight of fancy, but we can't help but spot similarities between the Iosis Max's dashboard and those of the production Festiva, Kuga, and Mondeo."
Meanwhile, Wired thinks "Iosis MAX is cool because it's got some green cred. Think of it as an EcoUV." That green cred, according to Wired, comes from the concept's "four-cylinder turbocharged direct-injection 1.6-liter EcoBoost engine that produces 180 horsepower. Ford claims the engine delivers 20 percent better fuel economy than conventional gasoline engines offering the same power. The engine features automatic start-stop technology and is mated to a six-speed dual clutch transmission. Ford says the setup delivers 40 mpg. EcoBoost engines will begin appearing in some North American models later this year."
Automobile likes the MAX, but adds, "Stare long enough at Ford's Iosis Max concept and you may actually see the next-generation Ford Focus. That may seem hard to believe, given the Iosis's wild hue, doors, and interior, but we're told that's exactly the case."
The Iosis MAX has small car stature and hatchback looks, but uses sliding rear doors. Inside, four sporty seats float along a center consol that extends into the rear. The concept's bodywork is low to the ground, giving it a sporty and aerodynamic look that should also improve fuel economy. The Iosis MAX is also expected to use engine start/stop technology to shut off the engine at stoplights, further saving fuel.
The Iosis MAX isn't on sale now, but you can check out the latest deals on other Fords.
The term is applied to the Ford Iosis MAX concept that debuted at the Geneva motor show. Canada's National Post says, "the iosis MAX showcases new door opening concepts, lightweight materials, advanced aerodynamics and a preview of the European development of Ford's global EcoBoost gas engine technology coming in 2010."
Automobile Magazine says, "Much of the vehicle - especially the front fascia - is a dead ringer for the smaller Fiesta, utilizing elements of Ford's so-called "Kinetic Design" language. Same goes for the interior - those lightweight seats may be a flight of fancy, but we can't help but spot similarities between the Iosis Max's dashboard and those of the production Festiva, Kuga, and Mondeo."
Meanwhile, Wired thinks "Iosis MAX is cool because it's got some green cred. Think of it as an EcoUV." That green cred, according to Wired, comes from the concept's "four-cylinder turbocharged direct-injection 1.6-liter EcoBoost engine that produces 180 horsepower. Ford claims the engine delivers 20 percent better fuel economy than conventional gasoline engines offering the same power. The engine features automatic start-stop technology and is mated to a six-speed dual clutch transmission. Ford says the setup delivers 40 mpg. EcoBoost engines will begin appearing in some North American models later this year."
Automobile likes the MAX, but adds, "Stare long enough at Ford's Iosis Max concept and you may actually see the next-generation Ford Focus. That may seem hard to believe, given the Iosis's wild hue, doors, and interior, but we're told that's exactly the case."
The Iosis MAX has small car stature and hatchback looks, but uses sliding rear doors. Inside, four sporty seats float along a center consol that extends into the rear. The concept's bodywork is low to the ground, giving it a sporty and aerodynamic look that should also improve fuel economy. The Iosis MAX is also expected to use engine start/stop technology to shut off the engine at stoplights, further saving fuel.
The Iosis MAX isn't on sale now, but you can check out the latest deals on other Fords.